Shopee International · Churn prediction · 2021 to 2023
Churnpredictionfor Shopee International Indonesia
A churn system that finance and marketing used to allocate budget, with about 15% better retention.
~15%Better customer retention
01 / 03
Customers over time
Each line of points is a group of customers, and how many are still active as months pass.
02 / 03
Predict who leaves
The model flags customers at risk early enough for marketing to act.
03 / 03
Keep more of them
Retention improved by about 15%.
The project
- Client
- Shopee International Indonesia
- Role
- Data Scientist, Shopee International
- When
- 2021 to 2023
- Discipline
- Churn prediction
- Tools
- Python
- Classification
- Feature engineering
The situation
Finance and marketing needed to know which customers were about to leave, early enough to act.
What I built
- A churn prediction system used by finance and marketing teams to optimise budget allocation
What changed
Contributed to about a 15% improvement in customer retention.
- ~15%Better customer retention
Hiring for marketing measurement or customer ML in the UK?
Eligible to work in the UK, no sponsorship needed. Based in London.
The CV is a two-page PDF, rebuilt from this site whenever it changes.
Jihar Gifari · London · jigifari@gmail.com · +44 7985 687426