Shopee International · Customer segmentation · 2021 to 2023
Socio-economicstatuspredictionfor Shopee International Indonesia
Predicted customers' socio-economic status for sharper personalisation and better-targeted campaigns.
01 / 03
Millions of shoppers
Without segments, every customer sees the same campaign.
02 / 03
Predicted segments
The model estimates each customer's socio-economic status.
03 / 03
The right offer for each
Better segments lifted click-through and conversion.
The project
- Client
- Shopee International Indonesia
- Role
- Data Scientist, Shopee International
- When
- 2021 to 2023
- Discipline
- Customer segmentation
- Tools
- Python
- Classification
- Segmentation
The situation
Personalised recommendations and campaigns are only as good as the segments behind them.
What I built
- Customer socio-economic status (SES) predictions
- Retention models for personalised recommendations and targeted campaigns
What changed
Higher-quality segmentation improved click-through and conversion rates.
Hiring for marketing measurement or customer ML in the UK?
Eligible to work in the UK, no sponsorship needed. Based in London.
The CV is a two-page PDF, rebuilt from this site whenever it changes.
Jihar Gifari · London · jigifari@gmail.com · +44 7985 687426